As an avid traveller myself, I found that one of the biggest challenges I faced when arriving in a new destination was figuring out what adventure options were available to do. Sure, there’s Google now, but how many times are you still overwhelmed by search results and unsure where to even begin? You know you want adventure, but there’s no easy way to find it unless you know exactly what you’re looking for. And let’s be honest: when you’re in a new place, how can you possibly know what to look for?
For years, I was constantly hunting for lists of activities to help me decide what to do. I wanted a way to screen, sort, and save options, something that could make travel simpler and less stressful. And, I also wanted to be able to plan adventures, and my adventure budget, in advance. Things like: finding the most authentic camel market in the UAE; the best wilderness trail in southern Africa; or which islands in the Great Barrier Reef offered the best diving opportunities. Things that every seasoned traveller wants to know, and plan for ahead of time.
But this was a problem that no one seemed to be solving in a meaningful way. And, it was this frustration that sparked the idea for what would eventually become PickYourPlayground.
From Business Consulting to Supporting Entrepreneurs
My career has historically been in business and marketing consulting. But as much as I love the strategic work, I couldn’t shake the feeling that selling hours was limiting. The idea of connecting adventure seeking PLMs (people like me) to the people who were offering great experiences was far more exciting a business opportunity. Why sell time when you could be building a platform that markets adventures in every way, shape and form!
In 2005, after attending an internet marketing conference in Sydney, Australia, I took a leap of faith. I travelled to South Africa to discuss the possibility of creating a web-based solution to help people discover unique travel experiences more easily. After months of brainstorming, planning and tech dev work, Adventure Escapades was launched in February 2006. The mission was clear: to create a platform that would connect adventure seekers with activity owners that matched their interests, and to help entrepreneurs in the adventure industry market their services more effectively.
Adventure Escapades wasn’t just about listing activities—it was about creating a resource for people to explore and plan their travels with ease. I wanted to offer travellers a tool that would take the stress out of planning and allow them to focus on what truly matters: experiencing the world.
Two Decades Later: A Global Platform with a Heart
Now, after 18 years, Adventure Escapades has relaunched as PickYourPlayground (our original payoff line); and we’ve come of age! It’s been an incredible journey, and we’ve watched the platform grow and evolve in ways I never imagined when we first started. But it hasn’t been without its challenges. From navigating the complexities of the digital world to staying relevant in an ever-changing marketplace, we’ve had to stay nimble and innovative to meet the needs of our users. And, we’ve had to listen to the market – lesson #1; people can’t spell escapades!
One of the key elements that has helped us stay ahead is the amazing tech team I found in India. They’ve been instrumental in taking our original vision and turning it into a reality. Together, we’ve built an app based platform that not only connects travellers with activities but makes it easy for them to filter, sort, and save experiences in a way that is tailored to their needs.
And, our new app is just the beginning. We’re already on V1.3 with VII adding additional features and benefits already on the Jira board!
Looking Ahead: Supporting Entrepreneurs and Streamlining Travel
As PickYourPlayground continues to grow, our primary aim remains the same: to support entrepreneurs in the adventure tourism industry and provide a new level of convenience for adventurers. Whether it’s helping someone find their next thrill or giving small business owners a way to market their services more effectively, we’re committed to growing our reach with a platform that serves both sides of the travel experience.
It’s not just about making it easier to find things to do; it’s about supporting the people behind those activities—the entrepreneurs who are passionate about creating unforgettable experiences for travellers. That’s what makes PickYourPlayground more than just a listing service; it’s a community that supports adventure at its core.
As we look toward the future, we remain committed to innovating and expanding. The world of travel is always evolving, and so are we. With the launch of our app and our upcoming Dubai expansion, PickYourPlayground is poised to take things to the next level. The road ahead is full of promise, and I’m excited to continue this journey—especially with my son by my side.
Here’s to the next chapter of adventure, innovation, and making travel easier, one experience at a time!
Until next time …
Dianne